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The earthquake registry · Pre-launch

Earthquakes don't havenames.We're giving them one.

Hurricanes get names. Cyclones get names. Even winter storms get names. Earthquakes get a date and a number — forgotten by Friday. We're building the public registry that finally lets people recognize, remember, and prepare for the events that shape their lives.

Quakes ≥ M4.5 / year
~13,000
Proceeds → disaster relief
50%
Naming model
Open + free
Launch window
2026 · Phase 1

Why names matter

We named hurricanes seventy years ago. The world got better at remembering them.

Before 1953, hurricanes were a date and a number. After: Carla, Andrew, Katrina, Maria. People remember them — across decades, across languages. Memory drives preparation. Preparation saves lives. Earthquakes are the only major natural disaster we still leave nameless.

73yrs

since the WMO began formally naming hurricanes — every one since is part of the public record by name.

WMO Resolution, 1953

12%

of people surveyed can recall the date of the last M6+ earthquake in their country. 71% can name a hurricane that hit a country they've never lived in.

Internal panel survey · n=1,200 · 2025

M1.5

people displaced annually by seismic events. The ones we forget by Friday are also the ones we never get around to building for.

IDMC GRID, 5-yr avg

Names are how memory survives the news cycle. We're building the registry that makes them durable.

What a named quake looks like

Anatomy of a registry entry.

Every entry in the Quake Name registry is the same shape: a permanent ID, a memorable name, a magnitude, a place, and a one-sentence character that helps a name stick. Built to be cited by journalists, scientists, and emergency managers without ambiguity.

REGISTRY IDREG · 2026008
LANDMARK

TŌRYŪ

M7.4

"Climbed the dragon's spine — long, shallow, persistent."

Date
Mar 02 2026
Region
Off Tōhoku, Japan
Plate
Pacific · Okhotsk
Naming pool
JP · 2026 set
38.1° N · 142.6° EDEPTH 18 KMFELT TIER V · WIDESPREAD
  • A

    Permanent registry ID

    Seven-digit, year-prefixed, never reused. The citation primary key — for papers, dashboards, news copy.

  • B

    Public name

    Drawn from a regional, culturally-vetted pool. Pronounceable across major languages. Never a person's name; never a place that already exists.

  • C

    One-line character

    A short sentence that captures the event's signature — what made it itself. The phrase journalists actually quote.

  • D

    Tier + magnitude

    Standard Mw alongside a Felt Tier (I–V) that translates the technical scale into how widely it was experienced.

Selected entries

The first batch the registry will catalog.

A working sample. Six events the editorial team has drafted entries for — three retro-cataloged from history, three from the current cycle. Names are illustrative and pending the open naming-spec review.

REG · 1906001M7.9

ATLAS

1906 San Francisco

Region
San Francisco, CA
Date
Apr 18 1906
Depth
8 km

The one that taught a young city what its ground was made of. 60 seconds; the next century of building code.

37.75° N · 122.55° WLANDMARK
REG · 1960007M9.5

VALDIVIA

1960 Great Chilean

Region
Valdivia, Chile
Date
May 22 1960
Depth
33 km

The largest earthquake ever recorded. Still the high-water mark of the seismograph era. Naming it after the city honors the people who lived through it.

38.14° S · 73.41° WLANDMARK
REG · 2011003M9.1

SENNIN

2011 Tōhoku

Region
Off Sendai, Japan
Date
Mar 11 2011
Depth
29 km

Held the country still for six minutes. The first quake with a global second-by-second feed; the moment seismology became a livestream.

38.30° N · 142.37° ELANDMARK
REG · 2026013M6.8

VESPER

Region
Antofagasta, Chile
Date
Apr 11 2026
Depth
42 km

Hit at twilight. Knocked the lights out across the Atacama for forty minutes; the desert came back lit only by stars and headlamps.

23.4° S · 70.4° WRECENT
REG · 2026008M7.4

TŌRYŪ

Region
Off Tōhoku, Japan
Date
Mar 02 2026
Depth
18 km

Long, shallow, persistent — the rupture climbed the slab like a dragon's spine. Tsunami advisory cleared in four hours; the name will outlast the news.

38.1° N · 142.6° ERECENT
REG · 2026005M6.2

ARGENT

Region
Hellenic Trench, Greece
Date
Feb 19 2026
Depth
65 km

Deep, sharp, brief — felt across Crete and southern Anatolia in the same minute. A reminder that the Aegean is still alive.

35.0° N · 26.7° ERECENT

The path forward

From a concept to a registry the world cites.

We're not asking institutions to adopt anything yet. We're building the spec, the catalog, and the first wave of partner publications, so the registry exists as a credible reference before anyone has to decide whether to use it.

  1. 2026 · Q1 – Q2IN PROGRESS

    Open naming spec

    A public, versioned specification for how names are drawn — regional pools, cultural review, year-by-year alphabetical sequencing, magnitude tier. Drafted in the open with seismologists, linguists, and emergency-comms editors.

  2. 2026 · Q2 – Q3UP NEXT

    Retro-catalog

    Name every M7.0+ earthquake on record back to 1900. Publish each entry as a permanent registry record — name, magnitude, region, one-line character, citation. The corpus that proves the system works before it's asked to name anything live.

  3. 2026 · Q4PENDING

    Live registry · Phase 1

    Open the public registry to live events. Every catalogued earthquake at M5.5+ gets a name within 6 hours. Free API, freely cited. Partner newsrooms pilot using names in standing copy.

  4. 2027 +PENDING

    Adoption

    Work with national meteorological and seismological agencies, news wires, and emergency management offices to fold registry names into standing communication — the way hurricane names quietly became default in the 1960s.

Our commitment

50%of all proceeds go to disaster relief.

Quake Name is a registry, not a product company. Half of every dollar the project brings in — partnerships, sponsored data tiers, the eventual licensed-corpus revenue — is routed to disaster-relief organizations working in the regions our entries name. We picked 50% because we wanted a number we'd never have to explain.

Rapid response

Funding the first 72 hours after a named event — search, medical, temporary shelter — through vetted partner orgs already on the ground.

Housing + rebuild

Longer-term reconstruction grants directed to the communities hit by the events the registry names — not to administrators, not to overhead.

Resilience + retrofit

Building-code retrofit work in vulnerable regions: schools, hospitals, low-income housing. The quakes you can name are the ones you should be ready for.

Early-warning infra

Sensor-network funding in under-instrumented zones, so the next named event is one we saw coming — not one we only learned to name in retrospect.

Distribution audited annually · partners and grants public

Pre-launch

Help us name what shapes us.

Whether you're a seismologist, a newsroom, an emergency manager, or someone who's lived through a quake nobody else remembers — we want you on the waitlist before we name a single live event.